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He is a multi-platinum selling artist, married into one of the world’s most infamous families and now Kanye West can add critically acclaimed fashion designer to his repertoire. Mr West is renowned for causing a stir wherever he goes and since the unveiling of his first capsule collection with sportswear giants Adidas Originals, the world has been waiting for his next move. The launch of Yeezy Season One saw Kanye turn to Italian performance artist Vanesse Beercroft to finalise the aesthetic of the show, the result was the anti-fit military inspired collection worn by 50 models of different ethnic diversities at New York fashion week.

“I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago; a worldliness and an ease.”

The footwear from the collaboration has proven to be amongst some of the most sought after items with the Yeezy Boost 950 and 350’s selling out in minutes. This time we have yet another exclusive release of the Yeezy Boost 350 to get excited about, the adidas Yeezy Boost 350 Moonrock, in a brand new all grey colourway will be available to purchase from the 14th November. This exclusive release will be available to purchase online and in our Liverpool store from 10am, customers are advised only one pair of trainers will be available to purchase per person. With the Kardashian clan teasing a glimpse at the new hue in recent weeks all retailers are bracing themselves for a record breaking sell out, but as any seasoned sneakerhead knows; you can never have enough trainers! West appeals to the avid collector and has produced a sleek silhouette that goes seamlessly with the Yeezy Season One collection.

The clothing line has a distinctly urban feel to it, with a strong emphasis on military and universality with many pieces suitable for both men and women. Distressed knitwear, oversized joggers and utilitarian coats that make up the collection all mirror the tough-street undertones that West was envisioning in this debut collection.

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